personal branding Archive
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Brand YOU: Are you Managing your Manager ?
Posted on August 21, 2010 | No CommentsYou leave your manager and not your company. All of us would have come across some email forward or article on this at least once. Very popular, especially among non-managers. My post is not on the merits of demerits of this adage but has to do with my continued interest on personal branding. -
Marketing & the art of storytelling
Posted on June 5, 2010 | 1 CommentWhat does Marketing do? Isn’t it sales that actually brings in the money? In an IT services company what does branding do, what does marketing do? Are sales responsible or is marketing responsible for business growth? These and many more questions, often asked are as old as probably the egg and chicken story (notice I put the egg before the chicken). These arguments and discussions will never end. -
Business Cards- Do they say what you want to ?
Posted on May 27, 2010 | No CommentsHaving been in Sales and now marketing, I have come across hordes of business cards. For a salesperson, the business card collection becomes more valuable than an experience letter. Every Business card is valuable information beyond a name and number. Every card becomes a prospect for business.